Empowering Digital Transformation in Agribusiness at Dong Thap University (DThU), Tien Giang University (TGU), and An Giang University (AGU). On May 27 2025, Dong Thap University was honoured to welcome Dr. Pham Huu Tai, an AI and marketing communication expert from Mekong Organics, for a high-impact workshop on Digital Marketing Communication for Small Businesses. This event, held under the implementation of the Memorandum of Understanding (MoU) between DThU and Mekong Organics, brought together lecturers from the Faculty of Agriculture, Environment and Resources to explore practical strategies for digital engagement in agriculture-based enterprises. Dr. Tai also introduced emerging trends in Artificial Intelligence (AI) and shared insights on how to harness AI tools effectively to enhance marketing communication, streamline operations, and create added value in agri-business ecosystems. The workshop marked a strategic milestone in fostering innovation and digital capacity building at DThU, paving the way for deeper collaboration and knowledge exchange with Mekong Organics in future joint programs and research initiatives.
A similar event was hosted by TGU on May 26, 2025, followed by AGU (45 participants: students and university lecturers) on May 28, 2025. At TGU and AGU, Dr Tai shared the application of AI in marketing communication for university students and staff.
Photo: Dr Tai and Dean of Faculty of Agriculture, Environment and Resource, DThU, on 27 May 2025. Photo by Hung Pham.
Photo: A classroom, AGU students worked in groups to apply using AI in marketing communication on 28 May 2025, at AGU—photo by Duc Huynh.
Photo: Students are practising using AI in the class at AGU.